Celebrating 七五三 with a Promise for a Brighter Future

Every November 15th, Japan pauses to celebrate Shichi-Go-San (七五三), a colorful festival that honors the growth, health, and happiness of children. Centered around the ages of three and seven for girls, and five for boys, this tradition marks key milestones in a child’s life—those precious moments when they transition from infancy to early childhood, and when families pause to express gratitude and wish for their continued well-being.

The ages three, five, and seven were once seen as vulnerable points in childhood, and reaching them was a sign of strength. Girls at three and seven and boys at five undergo special rituals, like their first formal haircut or wearing traditional clothing such as kimonos and hakama, signifying their growth and readiness to take on new roles in society.

On Shichi-Go-San, families visit Shinto shrines, offering prayers for their children's health and success, while children receive chitose-ame—a long, red-and-white candy symbolizing longevity and good fortune. It's a joyous celebration, but it’s also a moment to reflect on the deeper meaning behind the festival: the potential every child holds and the collective responsibility we have to support their journey.

Shichi-Go-San invites us to think beyond the day itself. How can we nurture the next generation?

How can we ensure children grow in environments where they feel loved, supported, and equipped to succeed?

This day reminds us that the milestones we celebrate today are just the beginning of a long journey, and it’s up to all of us to help shape a future where every child can thrive.

Our One Pearl, One Promise bracelet embodies this spirit of hope and commitment. Each bracelet symbolizes a promise to support girls’ education, a vital step toward creating a future where every girl has the opportunity to learn, grow, and thrive.